Whalar

Method

Neil Waller and James Street found Whalar in London in 2016 after winning an entrepreneurship contest, and build a creator agency paid campaign fees by brands, with New York and Los Angeles as its US hubs. The parent Whalar Group grows to seven companies: the Whalar agency, the Sixteenth management company under Danny Lowney, the Foam talent operating system, Moby Ventures, the Umi Games studio, Business of Creativity and The Lighthouse creator campus. By 2026 Whalar has run more than 600 million dollars of creator campaigns. Accenture announces on June 8, 2026 that it is acquiring the Whalar agency and its more than 170 staff for Accenture Song, closing July 31, 2026, while Whalar Group keeps Sixteenth, Foam, Moby Ventures, The Lighthouse and Business of Creativity and signs a three year partnership with Accenture Song.

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The path: money and goods moving

• spawnedSixteenthWhalar Group builds the Sixteenth management company alongside its agency and retains it after the 2026 Accenture sale. (partly verified)2019
• acquired byAccenture (Accenture Song)Accenture announces the purchase of the Whalar agency on June 8, 2026 and closes it on July 31, 2026 for undisclosed terms.2026
• spawnedAccenture (Accenture Song)Whalar co chief executives Emma Harman and Jo Cronk and more than 170 staff move into Accenture Song with the July 2026 close.2026

Representation, events, tools

• atThe LighthouseWhalar Group opens The Lighthouse creator campus in Los Angeles and London as the physical rung of its ecosystem. (partly verified)2023 to present