Linktree
Link in bio platform, Melbourne · Outside the United States
- Founded
- 2016
- Entered
- 2016
- Status 2026
- Active
- Metro
- Outside the United States
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source trade or financial press
Method
Alex Zaccaria, Anthony Zaccaria and Nick Humphreys build Linktree in Melbourne in 2016 to solve Instagram's single bio link, and it grows to 8 million users by 2020 and 50 million by May 2024. Airtree and Insight lead a 10.7 million dollar Series A in 2020, Index and Coatue a 45 million dollar Series B in 2021 and a 110 million dollar round in 2022 at a 1.3 billion dollar valuation. Linktree cuts 17 percent of staff in 2022 and 27 percent in June 2023 while shifting hiring to the US. In 2024 it launches a social commerce program paying creators 12 to 15 percent commissions from more than 2,000 brands and estimates users drive 6 billion dollars a year in sales. It counts about 70 million members in 2026.
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Influence
- influencedBeaconsBeacons launches in 2019 as a monetized alternative to Linktree's link in bio page. (partly verified)2019 to present
- influencedStan StoreStan and Beacons extend the link in bio category Linktree created into storefronts, and the press describes them as Linktree successors. (partly verified)2020 to present