Attention · creator
Dixie D'Amelio
TikTok creator, singer, snack brand founder · Los Angeles
- Founded
- 2019
- Entered
- 2019
- Placed at
- 2019: first documented activity
- Status 2026
- Active
- Metro
- Los Angeles
- Embeddedness
- 7 connections
- Confidence
- verified · strongest source primary or company
Method
Dixie D'Amelio follows her sister onto TikTok in 2019, signs with UTA in January 2020 and releases the single Be Happy in June 2020, which leads to a HitCo record deal with L.A. Reid that August. Forbes puts her earnings at $2.9 million for the year. The Hulu series runs 2021 to 2023. D'Amelio Brands raises $6 million in September 2022, and Be Happy Snacks popcorn, named for her song, launches under D'Amelio Foods at Walmart in October 2023 at $3.98 a bag. She signs with WME and IMG Models in September 2024 and attends the Balenciaga show in October 2025, shifting toward fashion.
People: Dixie D'Amelio
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The path: money and goods moving
- came out ofHype HouseDixie D'Amelio is an early member and leaves with her sister in May 2020.2019 to 2020
- sponsored byMorpheMorphe 2 launches with Dixie D'Amelio in June 2020.2020
- sponsored byHollisterDixie co creates Social Tourist, launched by Hollister on May 20, 2021 under a multi year agreement.2021 to present
- ownsD'Amelio BrandsDixie D'Amelio co owns D'Amelio Brands, launched in September 2022 with a reported $6 million raise.2022 to present
- ownsBe Happy SnacksBe Happy Snacks launches in October 2023 under D'Amelio Brands and continues with Dixie after Charli's 2025 exit. (partly verified)2023 to present
Representation, events, tools
- represented byUnited Talent Agency (Digital)UTA signs Dixie D'Amelio in January 2020; she moves to WME and IMG Models in 2024.2020 to 2024
- represented byWME (WME Group)Dixie D'Amelio signs with WME and IMG Models in 2024.2024 to present