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Intermediaries · media company

Tastemade

Food and travel video network · Los Angeles

Founded
2012
Entered
2012
Status 2026
Acquired
Metro
Los Angeles
Embeddedness
2 connections
Confidence
verified · strongest source trade or financial press

Method

Larry Fitzgibbon, Joe Perez and Steven Kydd, all from Demand Media, found Tastemade in Santa Monica in June 2012 as a network of food creators and later a studio with its own streaming and FAST channels, paid by sponsors such as Walmart and Kellogg's. It raises about 115 million dollars from Redpoint, Scripps, Goldman Sachs and Amazon. On March 12, 2025 Wonder, Marc Lore's food delivery company that owns Grubhub, buys it for about 90 million dollars to feed shoppable cooking video into its app.

People: Larry Fitzgibbon, Joe Perez, Steven Kydd

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The path: money and goods moving

  • backed byAmazonAmazon joins Tastemade's 35 million dollar Series E in 2018 led by Goldman Sachs Growth.2018
  • acquired byWonderWonder buys Tastemade for about 90 million dollars on March 12, 2025.2025
Sources (trade or financial press): techcrunch.com · en.wikipedia.org