Intermediaries · tool or rail
Creative Juice
Creator banking and funding startup · Austin
- Founded
- 2020 to 2024
- Entered
- 2020
- Status 2026
- Acquired
- Metro
- Austin
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source trade or financial press
Method
Sima Gandhi, formerly of Plaid, and Ezra Cooperstein, former president of Night Media, found Creative Juice in 2020 and announce it in March 2021 with a 5 million dollar seed from Inspired Capital, Index, Slow Ventures and Box Group plus MrBeast, Graham Stephan, Scooter Braun and Justin Kan. Juice Funds lets creators invest in other creators, with MrBeast committing up to 2 million dollars in 25,000 to 250,000 dollar checks. The company raises about 25 million dollars in total and is acquired by business bank Rho on 1 July 2024. PitchBook lists an Austin address; the original Los Angeles base is not confirmed in a retrieved source.
People: Sima Gandhi, Ezra Cooperstein
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The path: money and goods moving
- backed bySlow VenturesSlow Ventures participates in Creative Juice's 5 million dollar seed round announced in March 2021.2021
- backed byMrBeast (Jimmy Donaldson)MrBeast invests in Creative Juice and commits up to 2 million dollars through Juice Funds to other YouTube creators in 25,000 to 250,000 dollar checks.2021