Attention · creator
Addison Rae
TikTok creator turned pop musician · Los Angeles
- Founded
- 2019
- Entered
- 2019
- Placed at
- 2019: first documented activity
- Status 2026
- Active
- Metro
- Los Angeles
- Embeddedness
- 6 connections
- Confidence
- verified · strongest source primary or company
Method
Addison Rae joins TikTok in July 2019, passes a million followers within months, leaves Louisiana State University in November 2019, briefly joins the Hype House in December 2019 and signs with WME in January 2020. Item Beauty, co founded with Madeby Collective, launches in August 2020 as her first owned product and later winds down. Netflix's He's All That in 2021 is the most streamed film of its release week. Music takes over: Columbia Records signs her in August 2024, Diet Pepsi goes platinum, the album Addison debuts at number four in June 2025 and she is nominated for Best New Artist at the 2026 Grammys.
People: Addison Rae Easterling
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The path: money and goods moving
- came out ofHype HouseAddison Rae joins in December 2019 and leaves within months after signing with WME.2019 to 2020
- ownsItem BeautyRae co creates Item Beauty with Madeby Collective, Ipsy's incubator, in August 2020; Beauty Independent reports the incubator closing and the line winding down. (partly verified)2020 to 2023
- paid byTikTokAddison Rae is Forbes' highest earning TikTok creator in 2020 at a reported 5 million dollars, with Creator Fund payouts a small share. (partly verified)2020 to 2021
- licensed toFanjoyFanjoy runs Addison Rae's merch store, one of its high profile creator licenses before the 2023 bankruptcy.2020
- sponsored byAlani NuAlani Nu releases a Berry Pop flavor with Addison Rae in 2022.2022
Representation, events, tools
- represented byWME (WME Group)WME signs Addison Rae in January 2020 as her TikTok following passes 10 million; the signing date is not confirmed in a retrieved source. (unverified)2020 to present