Creator Economy MapThe Music Cities™ and BusinessFlare® · 2005 to 2026
Places · retailer

Dunkin'

Coffee and donut chain, Canton Massachusetts · Boston

Founded
1950
Entered
2005
Placed at
2005: founded 1950, before the timeline start; shown from 2005
Status 2026
Active
Metro
Boston
Embeddedness
1 connections
Confidence
verified · strongest source primary or company

Method

Dunkin', which issues its releases from Canton, Massachusetts and has belonged to Atlanta based Inspire Brands since the 11.3 billion dollar takeover announced October 30, 2020, launches The Charli on September 2, 2020, a cold brew with whole milk and three pumps of caramel swirl built from Charli D'Amelio's regular order. She returns in February 2024 giving Ben Affleck a dance lesson in the Grammys teaser for the DunKings Super Bowl campaign, though she is not in the Super Bowl spot itself. Inspire files confidentially for an IPO in May 2026. The Charli is the template for a sponsorship that becomes a named product without the creator owning anything.

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The path: money and goods moving

  • sponsoredCharli D'AmelioDunkin' launches The Charli on September 2, 2020 and brings D'Amelio back in February 2024 to coach Ben Affleck in the Grammys teaser for the DunKings Super Bowl campaign. (partly verified)2020 to 2024
Layer
Places
Metro
Boston
Elsewhere
ReferenceDataset