Lunchly

Method

Lunchly launches on September 16, 2024 as a joint venture of MrBeast, Logan Paul and KSI, bundling a Feastables bar and a Prime bottle with pizza, nacho and turkey kits sold at Walmart as a healthier answer to Kraft Heinz's Lunchables. Within a month Rosanna Pansino and other creators post videos of mold on the cheese, the FDA logs more than ten complaints, and Logan Paul responds with the words try harder. Consumer Reports finds in mid 2025 that the kits are not generally healthier than Lunchables and contain concerning lead and phthalate levels. The line nonetheless expands to six varieties by February 2026 and adds entree only packs in January 2026. The co packer is not publicly identified.

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The path: money and goods moving

• owned byMrBeast (Jimmy Donaldson)Lunchly launches in September 2024 with KSI and Logan Paul.2024 to present
• owned byKSI (Olajide Olatunji)KSI co founds Lunchly in September 2024.2024 to present
• owned byLogan PaulLogan Paul co founds Lunchly in September 2024.2024 to present
• licensed fromPrime HydrationEach Lunchly kit ships with a Prime bottle.2024 to present
• licensed fromFeastablesEach Lunchly kit ships with a Feastables bar.2024 to present
• backed byBeast IndustriesLunchly is a joint venture of Beast Industries with Logan Paul and KSI.2024 to present
• stocked byWalmartLunchly launches in late September 2024 with Kroger and Albertsons named as first stockists and Walmart and Target announced to follow; Walmart.com lists ten Lunchly kits, snack kits and Lil Sammies frozen sandwiches at 2.96 to 6.84 dollars by 2026. The co packer is not identified. (partly verified)2024 to present
• made byCongo BrandsCongo Brands is reported to handle Lunchly's beverage component and logistics; the co packer for the kits is unconfirmed. (unverified)2024 to present