Goods · brand
Hugo Boss
Fashion house, Metzingen Germany · Outside the United States
- Founded
- 1924
- Entered
- 2005
- Placed at
- 2005: founded 1924, before the timeline start; shown from 2005
- Status 2026
- Active
- Metro
- Outside the United States
- Embeddedness
- 1 connections
- Confidence
- verified · strongest source primary or company
Method
Hugo Boss signs Khaby Lame to a multi year partnership in January 2022 for its BeYourOwnBoss campaign alongside Hailey Bieber and Kendall Jenner, at a time when Lame's manager said he earned up to 750,000 dollars a post. Rich Sparkle Holdings later buys Lame's holding company for a reported 975 million dollars in January 2026.
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The path: money and goods moving
- sponsoredKhaby LameHugo Boss features Khaby Lame in its January 2022 BeYourOwnBOSS rebrand campaign under a multi year deal and later releases a BOSS x Khaby capsule; Rich Sparkle Holdings agrees in January 2026 to buy his company Step Distinctive for 975 million dollars in stock, per an SEC filing.2022 to present