Creator Economy MapThe Music Cities™ and BusinessFlare® · 2005 to 2026
Goods · brand

CoverGirl

Cosmetics brand, Coty · New York

Founded
1961
Entered
2005
Placed at
2005: founded 1961, before the timeline start; shown from 2005
Status 2026
Active
Metro
New York
Embeddedness
1 connections
Confidence
verified · strongest source trade or financial press

Method

CoverGirl names James Charles its first male ambassador in October 2016, ten months after his channel starts, and the deal becomes the template for beauty creator ambassadorships. Coty owns the brand and the campaign runs in print and television as well as on his channel.

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The path: money and goods moving

  • sponsoredJames CharlesCoverGirl names James Charles its first male ambassador on October 11, 2016, announced with Katy Perry.2016 to 2017
Sources (trade or financial press): en.wikipedia.org · cosmeticsbusiness.com · abcnews.com