Songfluencer (Genni)
Music creator marketing agency, pays TikTok creators to use songs · Nashville, Nashville
- Founded
- 2018
- Entered
- 2018
- Status 2026
- Rebranded
- Metro
- Nashville
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source other web
Method
Songfluencer is founded in Nashville in 2018 by Belmont graduate Johnny Cloherty as the agency that pays hand picked TikTok, Instagram and YouTube creators to build videos around a song and reports the results to labels in real time. Its October 2020 campaign around Fleetwood Mac's Dreams pushes the 1977 album Rumours back into the Billboard 200 top ten, it works with Atlantic, Epic, Sony, Interscope and every major label and with artists including Lil Nas X, Bruno Mars, Ed Sheeran and Harry Styles, and by 2020 it has put more than 100 artists on viral charts. On September 21, 2021 it acquires Preffy, Charlie Davis' contest platform for artist and creator campaigns, and the company later rebrands as Genni with Songfluencer kept as a campaign brand. Creator payout totals and revenue are not disclosed.
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The path: money and goods moving
- acquiredPreffySongfluencer acquires the Preffy contest platform on September 21, 2021; terms are not disclosed.2021
Representation, events, tools
- atTikTokSongfluencer runs paid creator campaigns on TikTok from Nashville, including the October 2020 Fleetwood Mac Dreams campaign that returns Rumours to the Billboard 200 top ten.2018 to present