Nikita Dragun
Beauty creator, cosmetics founder · Los Angeles
- Founded
- 2013
- Entered
- 2013
- Placed at
- 2013: first documented activity
- Status 2026
- Active
- Metro
- Los Angeles
- Embeddedness
- 1 connections
- Confidence
- verified · strongest source trade or financial press
Method
Nikita Dragun joins YouTube in February 2013, moves to Los Angeles and comes out as transgender in 2015. Dragun Beauty launches in March 2019 as a vegan line aimed partly at the transgender community, sells out at launch and, per figures reported by Glossy, grows from about $2 million in year one to a reported $25 million in year three before falling to about $1 million in 2021. Sephora and Ulta approach the brand but never stock it; it sells through its own site, Beauty Bay, Morphe and Amazon. The Snap Original Nikita Unfiltered premieres in March 2020. A November 2022 arrest in Miami Beach pauses her career, and Glossy reports the brand on hiatus in February 2023 with the site emptied. The rung that breaks is the founder's own reputation; no relaunch is confirmed.
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The path: money and goods moving
- ownsDragun BeautyDragun launches Dragun Beauty independently on March 25, 2019 as a vegan line; a brand site remains online in 2026.2019 to present