Collective Digital Studio

Method

Collective Digital Studio spins out of the Los Angeles management firm The Collective in 2011 under Reza Izad and Michael Green as a network that packages creators such as Rhett and Link, Lilly Singh and Epic Rap Battles for brand deals and YouTube ad share. ProSiebenSat.1 buys a majority in 2015 for a reported 83 million dollars and merges it in 2017 with its Berlin network Studio71, which becomes the surviving brand.

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The path: money and goods moving

• acquired byProSiebenSat.1 MediaProSiebenSat.1 takes 20 percent of Collective Digital Studio in March 2014, then on July 8, 2015 pays a reported 83 million dollars for 75 percent of the company merged with Studio71 at a 240 million dollar valuation. (partly verified)2015
• spawnedStudio71Collective Digital Studio merges into ProSieben's Studio71 in 2017 and takes its name.2017

Representation, events, tools

• representsRhett & LinkRhett and Link are represented by Collective Digital Studio in the years before Mythical grows into a studio. (unverified)2012 to 2017
• representsLilly SinghLilly Singh is a Collective Digital Studio partner in its ProSieben years. (unverified)2013 to 2017
• representsEpic Rap Battles of HistoryEpic Rap Battles of History moves to Collective Digital Studio after Maker. (unverified)2014 to 2017