Unwell Hydration
Electrolyte drink, creator owned · Los Angeles
- Founded
- 2025 to 2026
- Entered
- 2025
- Status 2026
- Closed
- Metro
- Los Angeles
- Embeddedness
- 1 connections
- Confidence
- verified · strongest source primary or company
Method
Alex Cooper announces Unwell Hydration on December 5, 2024 as an electrolyte drink aimed at women, made with Nestle and sold exclusively at Target from January 1, 2025 at 2.49 dollars a bottle, with energy drinks added later in 2025. Bloomberg reports on August 13, 2026 that Unwell Beverage Co. is shutting down after less than two years, with Target selling through remaining stock and a final Halloween run; Nestle has not commented. The rung that broke is the crowded functional drink shelf rather than the podcast audience, and the closure is reported rather than confirmed by the company. The wider Unwell network continues after a reported 500 million dollar investment the same week.
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The path: money and goods moving
- owned byAlex CooperUnwell Hydration launches at Target on January 1, 2025 with Nestle; Bloomberg reports in August 2026 that the beverage business is shutting down.2025 to 2026