Intermediaries · tool or rail
Represent
Celebrity merch campaign platform · Los Angeles
- Founded
- 2014
- Entered
- 2014
- Status 2026
- Acquired
- Metro
- Los Angeles
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source trade or financial press
Method
Represent launches in Los Angeles in 2014 running limited edition merch campaigns for celebrities and causes. CustomInk buys it in February 2016 and keeps production in its Virginia plants. By 2021 Represent has shipped more than 4 million products and raised more than 300 million dollars for charity. Cameo acquires Represent from CustomInk in 2021 for undisclosed terms to bundle merch with video shout outs, keeping CustomInk as fulfillment partner. Represent's standalone status in 2026 is unconfirmed.
Open on the map Directory Suggest a correction
The path: money and goods moving
- acquired byCustom InkCustom Ink of Fairfax, Virginia announces on February 4, 2016 that it is acquiring the Los Angeles celebrity merch platform Represent; Cameo buys Represent in October 2021 with Custom Ink staying on for production and fulfillment.2016
- acquired byCameoCameo acquires Represent from Custom Ink in 2021 for undisclosed terms to bundle merch with video shout outs.2021