Be Happy Snacks
Flavored popcorn brand, creator fronted, D'Amelio Brands · Los Angeles
- Founded
- 2023
- Entered
- 2023
- Status 2026
- Active
- Metro
- Los Angeles
- Embeddedness
- 3 connections
- Confidence
- verified · strongest source primary or company
Method
Be Happy Snacks launches in October 2023 as the D'Amelio family popcorn line under D'Amelio Brands, named for Dixie's song and sold first through an exclusive window at Walmart stores and online. It does not close: SNAX-Sational Brands takes over manufacturing and distribution in March 2025 and by 2026 the company lists Walmart, Albertsons banners, Costco Business Centers, 7-Eleven and Speedway, with Walmart carrying the range online in September 2026. Charli D'Amelio separates from D'Amelio Brands in a process that begins in March 2025 and completes in November 2025, reported in June 2026 amid a family money dispute, while Dixie and her parents continue the brand. The rung that held was the co manufacturer, not the family.
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The path: money and goods moving
- owned byDixie D'AmelioBe Happy Snacks launches in October 2023 under D'Amelio Brands and continues with Dixie after Charli's 2025 exit. (partly verified)2023 to present
- came out ofD'Amelio BrandsD'Amelio Brands launches Be Happy Snacks in October 2023.2023
- stocked byWalmartD'Amelio Foods launches Be Happy Snacks popcorn on October 26, 2023 exclusively at Walmart stores and Walmart.com at 3.98 dollars, with Albertsons banners added in June 2024.2023 to present