Attention · collective
Sidemen
YouTube group and holding company · Outside the United States
- Founded
- 2013
- Entered
- 2013
- Placed at
- 2013: first documented activity
- Status 2026
- Active
- Metro
- Outside the United States
- Embeddedness
- 8 connections
- Confidence
- verified · strongest source trade or financial press
Method
Seven British YouTubers form the Sidemen as a GTA Online crew in October 2013 in London, with revenue split equally among members. Sidemen Clothing earns £5 million to £7 million a year, Sides fried chicken opens as a delivery brand, XIX Vodka launches in October 2022, Best cereal reaches Tesco in 2024 and Side+ sells subscriptions. The Wembley charity match raises £4.7 million, Netflix airs Inside, and Victor Bengtsson becomes the first outside CEO in January 2026. KSI leaves on May 31, 2026 and the remaining six continue.
People: KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, W2S
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The path: money and goods moving
- owned byKSI (Olajide Olatunji)KSI is a founding member with an equal share until he leaves on May 31, 2026.2013 to 2026
- spawnedKSI (Olajide Olatunji)The Sidemen audience underwrites KSI's music, boxing and Prime launch.2013 to 2026
- paid byYouTubeThe Sidemen's channels are monetized through the YouTube Partner Program, the base for their Sides restaurants and XIX Vodka. (partly verified)2013 to present
- ownsSidemen ClothingSidemen Clothing opens a 6,000 square foot Bluewater store on July 15, 2023 and a Bullring, Birmingham store in late 2024 that closes in January 2026 after just over a year.2014 to present
- ownsSidesSides launches in November 2021 through Reef kitchens with Hero Brands and runs six restaurants by February 2026 with 15 more planned. (partly verified)2021 to present
- ownsXIX VodkaXIX Vodka launches in October 2022.2022 to present
- ownsBest CerealBest cereal launches in 2024 and is stocked at Tesco. (partly verified)2024 to present
Representation, events, tools
- atSidesSides opens its first counter at Boxpark Wembley in February 2022 with three hour queues.2022