Charli D'Amelio

Method

Charli D'Amelio posts dance videos to TikTok from Norwalk, Connecticut in summer 2019, joins the Hype House in December 2019 and signs with UTA in January 2020, within roughly six months of her first upload. A Sabra Super Bowl commercial in February 2020 and a Dunkin' signature drink in September 2020 are the first major brand deals, and she becomes the most followed person on TikTok in March 2020. She and Dixie leave the Hype House in May 2020, move the family to Los Angeles and build D'Amelio Brands, which launches D'Amelio Footwear in 2023. The Hulu series runs 2021 to 2023 and she wins Dancing with the Stars in 2022. She makes her Broadway debut in & Juliet in October 2024 and extends the run through September 2025, and by 2026 her work is stage and screen rather than TikTok.

Open on the map Directory Suggest a correction

The path: money and goods moving

• came out ofHype HouseCharli D'Amelio joins at founding in December 2019 and leaves in May 2020 with a UTA deal and Super Bowl commercial already done.2019 to 2020
• sponsored byDunkin'Dunkin' launches The Charli on September 2, 2020 and brings D'Amelio back in February 2024 to coach Ben Affleck in the Grammys teaser for the DunKings Super Bowl campaign. (partly verified)2020 to 2024
• sponsored byMorpheMorphe launches the Morphe 2 line with Charli and Dixie D'Amelio in June 2020.2020
• sponsored byInvisalignCharli starts documenting Invisalign treatment in August 2020 and Align Technology releases its first limited edition product, the Charli D'Amelio x Invisalign aligner case, in June 2021.2020 to 2021
• paid byTikTokCharli D'Amelio is Forbes' highest earning TikTok personality in 2019 and 2022; the platform's Creator Fund from July 2020 is a minor part against brand deals. (partly verified)2020 to present
• paid byTrillerCharli D'Amelio joins Triller in September 2020 during the first threatened US TikTok ban; deal terms are undisclosed.2020
• sponsored byHollisterAbercrombie & Fitch Co. announces Social Tourist on May 6, 2021 under an exclusive multi year agreement with the sisters, launching in Hollister stores and online on May 20, 2021.2021 to present
• ownsD'Amelio BrandsCharli co owns D'Amelio Brands from September 2022 until a separation that begins in March 2025 and completes in November 2025. (partly verified)2022 to 2025
• ownsD'Amelio FootwearD'Amelio Footwear launches in May 2023; the company says production has wound down and Charli separates from D'Amelio Brands in November 2025.2023 to 2025

Representation, events, tools

• represented byUnited Talent Agency (Digital)UTA signs TikTok stars Charli and Dixie D'Amelio in January 2020.2020 to present