Creator Economy MapThe Music Cities™ and BusinessFlare® · 2005 to 2026
Capital · acquirer

AT&T

Telecom, Otter Media joint venture partner then owner · Dallas Fort Worth

Founded
1983
Entered
2005
Placed at
2005: founded 1983, before the timeline start; shown from 2005
Status 2026
Active
Metro
Dallas Fort Worth
Embeddedness
3 connections
Confidence
verified · strongest source trade or financial press

Method

AT&T and The Chernin Group form Otter Media in April 2014 as a 50:50 joint venture with 500 million dollars of committed capital to buy and build online video companies. Otter takes control of Fullscreen in the autumn of 2014, and with it Rooster Teeth, and builds Crunchyroll through Ellation. In August 2018, two months after closing its Time Warner purchase, AT&T buys out Chernin's stake for a reported figure of about 1 billion dollars and folds Otter into WarnerMedia on May 31, 2019. Fullscreen's network business ceases on October 31, 2021 and the rest passes to Warner Bros. Discovery in April 2022. AT&T ends the period with none of the creator assets it paid for.

People: John Stankey, Tony Goncalves

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The path: money and goods moving

  • acquiredOtter MediaAT&T buys The Chernin Group's half of Otter Media in August 2018 for a sum believed to be about one billion dollars.2018
  • spawnedWarner Bros. DiscoveryAT&T spins WarnerMedia, including the Otter Media assets, into Warner Bros. Discovery in April 2022.2022

Representation, events, tools

  • atAT&T StadiumAT&T takes naming rights to the stadium on July 25, 2013 in a deal reported at 17 to 19 million dollars a year.2013 to present
Sources (trade or financial press): variety.com · en.wikipedia.org · en.wikipedia.org · en.wikipedia.org