Places · retailer
Amazon
E commerce and streaming, Seattle · Seattle
- Founded
- 1994
- Entered
- 2005
- Placed at
- 2005: founded 1994, before the timeline start; shown from 2005
- Status 2026
- Active
- Metro
- Seattle
- Embeddedness
- 13 connections
- Confidence
- verified · strongest source primary or company
Method
Amazon, headquartered in Seattle, is both a shelf and a studio for creator brands. It buys Twitch for about 970 million dollars in cash in a deal announced August 25, 2014, agrees to buy Wondery on December 30, 2020 for an undisclosed price that press put at about 300 million dollars, and invests an undisclosed sum in Spotter in October 2024 to route creators toward Amazon commerce. Prime Video premieres Beast Games on December 19, 2024, reports 50 million viewers in 25 days and renews it for two seasons on May 12, 2025. Feastables, Lunchly and most creator beauty lines sell through the marketplace, and Audible sponsors podcasts and channels.
Open questions: The 100 million dollar Beast Games license figure, the Prime ZERO Amazon launch in December 2025, the Tastemade Series E and the Chamberlain and Feastables marketplace listings could not be checked against a retrieved source.
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The path: money and goods moving
- spawnedAmazon AssociatesAmazon launches Associates in 1996 as the first large affiliate program on the web.1996
- acquiredTwitchAmazon announces on August 25, 2014 that it will buy all Twitch shares for about 970 million dollars in cash, closing in the second half of 2014.2014
- invested inTastemadeAmazon joins Tastemade's 35 million dollar Series E in 2018 led by Goldman Sachs Growth.2018
- spawnedAmazon LiveAmazon launches Amazon Live in 2019 as a livestream shopping channel paying creators through Influencer Program commissions.2019
- stocksChamberlain CoffeeChamberlain Coffee sells on Amazon; not confirmed in a retrieved source. (partly verified)2020 to present
- acquiredWonderyAmazon announces the Wondery purchase on December 30, 2020 without a price; the 300 million dollar figure is reported, not filed. The August 2025 fold into Audible with about 110 layoffs is reported.2020 to 2021
- stocksFirst MediaFirst Media sells So Yummy and Blossom branded products through Amazon and Target alongside its shoppable video. (partly verified)2021 to present
- stocksOnnitUnilever's announcement lists Amazon among Onnit's retail channels at the time of sale.2021
- stocksPrime HydrationPrime's ZERO Hydration line launches on Amazon US in December 2025.2022 to present
- stocksFeastablesFeastables sells on Amazon alongside its own site; not confirmed in a retrieved source. (partly verified)2022 to present
- licensed fromMrBeast (Jimmy Donaldson)MrBeast licenses Beast Games to Amazon MGM Studios in a deal he puts at 100 million dollars, released December 19, 2024, on which he says he lost tens of millions.2024 to present
- sponsoredMrBeast (Jimmy Donaldson)Prime Video premieres Beast Games on December 19, 2024 and renews it for seasons two and three on May 12, 2025; Donaldson's statements about losses are his own and not in the Amazon releases.2024 to present
- invested inSpotterAmazon makes an undisclosed investment in Spotter announced October 30, 2024 alongside a partnership that introduces creators to Amazon commerce and entertainment; Spotter closes public access to its Studio tool and cuts staff in October 2025. (partly verified)2024
Sources (primary or company): en.wikipedia.org · en.wikipedia.org · press.aboutamazon.com · aboutamazon.com · press.amazonmgmstudios.com · tubefilter.com