Goods · brand
Maybelline
Mass cosmetics brand, L'Oréal, New York · New York
- Founded
- 1915
- Entered
- 2005
- Placed at
- 2005: founded 1915, before the timeline start; shown from 2005
- Status 2026
- Active
- Metro
- New York
- Embeddedness
- 1 connections
- Confidence
- verified · strongest source trade or financial press
Method
Maybelline, a L'Oréal mass cosmetics brand based in New York, makes Manny MUA its first male ambassador for Big Shot mascara in 2017, only the second time a beauty brand had chosen a male spokesperson. The deal is the sponsorship rung that preceded his own Lunar Beauty line in 2018 and is the template for legacy beauty brands hiring YouTube makeup creators before those creators launch competing lines.
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The path: money and goods moving
- sponsoredManny MUA (Manuel Gutierrez)Maybelline unveils its Big Shot mascara campaign on January 3, 2017 with Manny Gutierrez as its first male ambassador.2017