Creator Economy MapThe Music Cities™ and BusinessFlare® · 2005 to 2026
Intermediaries · media company

TBNR (TBNR Productions)

Creator owned production company, 16 channels, in house brand deals · Dallas, Dallas Fort Worth

Founded
2010
Entered
2010
Status 2026
Active
Metro
Dallas Fort Worth
Embeddedness
1 connections
Confidence
verified · strongest source trade or financial press

Method

TBNR is the Dallas area production company behind Preston and Brianna Arsement, running 16 channels with more than 81 million followers, including PrestonPlayz at 14.7 million subscribers, BriannaYT at about 11 million and ItsKeeleyElise, with more than 100 full time staff and a separate warehouse about 30 minutes from the office. A 2022 reorganization under chief strategy officer Tony Uckun brings brand partnerships and legal in house, installs budget and return tracking, and doubles brand revenue to 2 million dollars in the first half of 2023 while monthly views rise from about 450 million to 870 million. It is the largest creator employer in DFW after Dude Perfect and shows the model of a family run company handling its own sales rather than paying an agency. The founding year is the first channel; the company's incorporation date is not stated in the sources retrieved.

People: Preston Arsement, Brianna Arsement, Jaye Arsement, David Arsement, Tony Uckun

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The path: money and goods moving

  • came out ofPreston Arsement (PrestonPlayz)Preston's channels become TBNR, a Dallas production company with more than 100 full time staff and 16 channels by September 2023.2010 to present
Sources (trade or financial press): tubefilter.com · en.wikipedia.org