Creator Economy MapThe Music Cities™ and BusinessFlare® · 2005 to 2026
Goods · brand

Cloak

Gaming apparel, creator owned · Los Angeles

Founded
2018
Entered
2018
Status 2026
Active
Metro
Los Angeles
Embeddedness
2 connections
Confidence
verified · strongest source trade or financial press

Method

Markiplier and Jacksepticeye launch Cloak in October 2018 as an apparel brand for gamers; McLoughlin leaves in 2023. The brand sells direct to consumer from Los Angeles and is the first owned product for both creators, six years after each starts on YouTube.

People: Mark Fischbach, Sean McLoughlin

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The path: money and goods moving

  • owned byJacksepticeye (Sean McLoughlin)McLoughlin co founds Cloak on October 19, 2018 and states in September 2024 that he left the company over a year earlier.2018 to 2023
  • owned byMarkiplier (Mark Fischbach)Fischbach co founds Cloak on October 19, 2018 with nine gender neutral items priced 35 to 80 dollars.2018 to present
Sources (trade or financial press): en.wikipedia.org · tubefilter.com · x.com