Logan Paul
Creator, WWE wrestler, beverage co founder · Puerto Rico
- Founded
- 2013
- Entered
- 2013
- Placed at
- 2013: first documented activity
- Status 2026
- Active
- Metro
- Puerto Rico
- Embeddedness
- 8 connections
- Confidence
- verified · strongest source trade or financial press
Method
Logan Paul starts on Vine in 2013 from Ohio, has 3.1 million followers by February 2014, and moves to Los Angeles that year. He registers Logan Paul Vlogs in August 2015 and launches Maverick Apparel in 2017 as his first owned product. The December 2017 Aokigahara video gets him removed from Google Preferred in February 2018, which pushes him toward podcasting with Impaulsive from November 2018 and boxing against KSI in 2018 and 2019. Prime Hydration, co founded with KSI in January 2022, reaches a reported $1.2 billion in first year sales before falling 42 percent year over year by 2025. CryptoZoo, launched in September 2021, never ships and ends in refunds and litigation, with the investor suit dismissed in October 2025. He joins WWE in 2022 and holds a tag team title in March 2026. He lives in Puerto Rico.
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The path: money and goods moving
- came out ofVineLogan Paul builds his first audience on Vine and is among the top creators at the late 2015 meeting that asks Vine for 1.2 million dollars each.2013 to 2016
- ownsMaverick by Logan PaulMaverick Media files the Maverick by Logan Paul clothing trademark on July 12, 2017; New York's Maverick Apparel sends a cease and desist on January 4, 2018 claiming confusion hurt its sales.2017 to present
- ownsCryptoZooPaul launches CryptoZoo in September 2021 and funds refunds from 2023.2021 to 2024
- ownsPrime HydrationPrime launches in January 2022 and reaches a reported $1.2 billion in first year sales before a 42 percent decline by 2025.2022 to present
- ownsLunchlyLogan Paul co founds Lunchly in September 2024.2024 to present
- ownsAnti FundLogan Paul joins Anti Fund as general partner on December 3, 2025 as the firm closes a 30 million dollar fund.2025 to present
Representation, events, tools
- represented byCreative Artists Agency (Creators)CAA represents Logan Paul until he leaves for WME in July 2021.to 2021
- represented byWME (WME Group)WME signs Logan Paul on July 29, 2021 for television, film, digital and brand partnerships while Jeff Levin stays as manager.2021 to present