FaZe Clan

Method

FaZe starts on May 30, 2010 as a Call of Duty trickshot channel, passes a million subscribers in 2012 and moves into shared houses from 2014 and the Los Angeles Clout House in 2017. Tfue's May 2019 suit exposes the contract terms. The B. Riley SPAC lists FaZe on Nasdaq on July 20, 2022 at $725 million, the stock falls under $1 by January 2023, CEO Lee Trink is fired in September 2023 and GameSquare buys the company for about $17 million in stock in March 2024. FaZe Media launches in May 2024 with $11 million from Matt Kalish; the creators leave in December 2025 and only FaZe Esports remains in 2026.

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The path: money and goods moving

• sponsored byG FuelG Fuel sponsors FaZe Clan with team flavors from its early years; years approximate. (partly verified)2012 to present
• spawnedClout GangFaZe Banks hosts Clout Gang at the FaZe Clout House in Los Angeles. (unverified)2017
• spawnedTfue (Turner Tenney)Tfue joins FaZe in 2018, sues in May 2019 over a contract that keeps 80 percent of branded revenue and settles in 2020.2018 to 2020
• licensed fromVirtual Dining ConceptsVDC runs FaZe Subs as a licensed virtual brand for FaZe Clan; the year is not confirmed in a retrieved source. (partly verified)2021
• spawnedAirrack (Eric Decker)Airrack joins FaZe Clan in November 2022.2022 to 2025
• spawnedLoadedJeff Pabst moves from FaZe Clan to become Loaded's chief commercial officer in April 2022.2022
• acquired byGameSquare HoldingsGameSquare buys FaZe Holdings for about 17 million dollars in stock, closing March 8, 2024, and divests its last 25.5 percent of FaZe Media as of April 1, 2025 at a 39.2 million dollar valuation.2024

Representation, events, tools

• atFaZe House, Hollywood HillsFaZe Clan members live and film in a rented Hollywood Hills house in the late 2010s. (unverified)2016 to 2019
• atClout HouseFaZe opens the Clout House in Los Angeles in 2017 in a mansion Justin Bieber had rented for a reported 80,000 dollars a month. (partly verified)2017