Intermediaries · tool or rail
Later
Social scheduling and influencer marketing platform · Outside the United States
- Founded
- 2013
- Entered
- 2013
- Status 2026
- Active
- Metro
- Outside the United States
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source primary or company
Method
Later begins in Vancouver in 2013 as Latergramme, an Instagram scheduling tool founded by Cindy Chen, Ian MacKinnon, Roger Patterson and Matt Smith, and grows to nearly seven million creators and small businesses paying subscriptions for scheduling, link in bio and analytics. Mavrck acquires it on April 29, 2022 using part of a 135 million dollar Summit Partners round, and the merged company takes the Later name with offices in Vancouver, Boston and Denver, pairing a creator facing tool with an enterprise influencer marketing platform.
People: Cindy Chen, Ian MacKinnon, Roger Patterson, Matt Smith, Scott Sutton
Open on the map Directory Suggest a correction
The path: money and goods moving
- acquired byMavrckMavrck acquires Later on April 29, 2022 using part of the Summit round; the combined company later adopts the Later name.2022
- backed bySummit PartnersSummit Partners lists Later as a portfolio company after the Mavrck merger.2022 to present
Sources (primary or company): betakit.com · summitpartners.com