Goods · brand
Joyride Sweets
Low sugar candy, creator co owned · Sugar Land, Texas
- Founded
- 2022
- Entered
- 2022
- Status 2026
- Active
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source primary or company
Method
Joyride is the Austin, Texas low sugar candy company that Tyler Merrick founded in 2008 as Project 7 and rebranded as Joyride in 2022. Ryan Trahan joins as chief creative officer and, as Forbes reports, co owner in February 2024, launching Sour Strips at 25 dollars a pack with a video that draws 4 million views in a day, and the variety pack reaches 1,300 Target stores in June 2024 after selling out online. The brand uses his audience of about 15 million subscribers as its marketing.
People: Ryan Trahan, Cameron Kizer
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The path: money and goods moving
- owned byRyan TrahanTrahan becomes chief creative officer and reported co owner of Joyride on February 15, 2024 and its Sour Strips reach 1,300 Target stores in June 2024.2024 to present
- stocked byTargetJoyride's Ryan Trahan sour strips launch direct to consumer in February 2024 and reach Target shelves in June 2024.2024