MrBeast (Jimmy Donaldson)

Method

Jimmy Donaldson uploads his first video in February 2012 at age 13 and spends five years on Let's Plays before I Counted to 100,000 breaks through in January 2017. AdSense pays first; the first brand deal comes in June 2017 when the app Quidd pays $10,000 that he gives away on camera, which becomes the format. Night Media manages him from January 2019. MrBeast Burger launches in November 2020 as a ghost kitchen deal with Virtual Dining Concepts, reaches 2,000 locations and ends in a 2023 lawsuit. Feastables, the first product he fully owns, launches chocolate in January 2022 and sits in Walmart and 7 Eleven. Beast Industries raises $45 million in 2022, $105 million in 2024 and a reported $500 million in January 2026 at $5 billion. Beast Games season two airs from January 2026 and he passes 500 million subscribers in June 2026, all run from Greenville, North Carolina.

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The path: money and goods moving

• paid byYouTubeMrBeast's channel is monetized through the YouTube Partner Program and he is Forbes' highest paid creator, with YouTube ad revenue the base under Feastables and his other businesses. (partly verified)2012 to present
• sponsored byQuiddQuidd approaches MrBeast in spring 2017 and pays 10,000 dollars for the first sponsored video, which he gives to a homeless man on camera; Quidd's chief executive Michael Bramlage confirms the 10,000 dollar fee and the Shorty Awards entry records over 100,000 dollars given away across the series.2017
• sponsored byPayPal HoneyHoney is among MrBeast's largest recurring sponsors before the December 2024 exposé; the years are approximate. (partly verified)2019 to 2024
• ownsMrBeast BurgerMrBeast Burger launches with Virtual Dining Concepts in November 2020 and ends in a 2023 lawsuit.2020 to 2023
• licensed toMrBeast BurgerDonaldson licenses his name to Virtual Dining Concepts under a September 2020 agreement with royalty provisions he says never paid him.2020 to 2024
• ownsBeast IndustriesJimmy Donaldson owns Beast Industries, the Greenville holding company for his channels, Feastables and Beast Games.2021 to present
• invested inCreative JuiceMrBeast invests in Creative Juice and commits up to 2 million dollars through Juice Funds to other YouTube creators in 25,000 to 250,000 dollar checks.2021
• ownsFeastablesFeastables launches chocolate bars in January 2022 with about $10 million in early sales.2022 to present
• licensed toSpotterMrBeast licenses back catalog ad revenue to Spotter for an upfront payment whose size is not disclosed. (unverified)2022
• ownsLunchlyLunchly launches in September 2024 with KSI and Logan Paul.2024 to present
• licensed toAmazonMrBeast licenses Beast Games to Amazon MGM Studios in a deal he puts at 100 million dollars, released December 19, 2024, on which he says he lost tens of millions.2024 to present
• sponsored byAmazonPrime Video premieres Beast Games on December 19, 2024 and renews it for seasons two and three on May 12, 2025; Donaldson's statements about losses are his own and not in the Amazon releases.2024 to present

Influence

• influencedAirrack (Eric Decker)Airrack competes in MrBeast's Creator Games in December 2021 and joins FaZe at MrBeast's invitation in November 2022, building on the challenge format. (partly verified)2021 to 2022
• influencedRyan TrahanTrahan's charity challenge series follow the MrBeast format of stunt plus giveaway, which the press notes; Trahan's own statement is not confirmed. (unverified)2022 to present

Representation, events, tools

• represented byNightDuchscher begins working with MrBeast in February 2018, signs him in January 2019, and MrBeast ends the exclusive relationship in May 2024.2018 to 2024
• atMrBeast studios, GreenvilleMrBeast runs his production operation from Greenville, North Carolina with more than 250 employees as of 2023.2018 to present
• atStreamy AwardsMrBeast wins Streamy Creator of the Year four years running from 2020 to 2023.2020 to 2023
• represented byJellysmackJellysmack signs MrBeast in 2021 to re edit and distribute his catalog on Facebook and Snapchat under a revenue split. (partly verified)2021
• represented bySpotterSpotter licenses MrBeast's back catalog for cash up front; the partnership is widely reported but the amount is undisclosed. (partly verified)2021 to present
• atBeast GamesDonaldson creates and hosts Beast Games, filmed at Beast City in Greenville for season two.2024 to present