Chains
The manufacturing and retail rungs, edge by edge
These two tables are the physical economy of the map: every documented relationship between a brand and the company that makes it, and every documented placement of a creator brand on a retailer's shelf.
Manufacturing
| Years | Maker | Brand | Note |
|---|---|---|---|
| 2014 to present | Killer Merch | Jeffree Star Cosmetics | Killer Merch's Chatsworth warehouses house and fulfill Jeffree Star Cosmetics with about 125 staff. |
| 2014 to present | Seed Beauty | ColourPop | Seed Beauty makes ColourPop at Spatz Labs in Oxnard, the family contract manufacturer that now produces only for Seed's brands. |
| 2015 to 2019 | Seed Beauty | Kylie Cosmetics | Seed Beauty manufactures Kylie Cosmetics from the November 2015 Lip Kit launch through the Coty deal. |
| 2018 to 2025 | Congo Brands | Alani Nu | Congo Brands operates and produces Alani Nu from its 2018 founding until the Celsius sale. |
| 2018 to present | Killer Merch | Ninja (Tyler Blevins) | Killer Merch produces Ninja merchandise; the start year is not confirmed in a retrieved source. |
| 2018 to present | Creator Warehouse | LTTStore | Creator Warehouse engineers and sources the screwdriver, backpack and merchandise sold at LTTStore. |
| 2019 to present | Killer Merch | Shane Dawson | Killer Merch produces Shane Dawson merchandise including the Conspiracy collection. |
| 2020 to 2024 | Virtual Dining Concepts | MrBeast Burger | VDC operates MrBeast Burger out of partner restaurant kitchens, reaching about 1,700 locations by end of 2022. |
| 2020 to 2023 | Madeby Collective | Item Beauty | Ipsy's incubator develops and supplies Item Beauty until it is disbanded in 2023. |
| 2021 to present | Minhas Craft Brewery | Happy Dad Hard Seltzer | Minhas Craft Brewery in Monroe, Wisconsin cans the first Happy Dad runs in April 2021. |
| 2021 to present | Reef | Sides | Reef Technology's delivery only kitchens cook Sides from its November 2021 launch across London and the UAE, reaching over 80 UK sites by September 2022; the end of the Reef arrangement as Sides moves to restaurants is not confirmed. |
| 2021 to 2024 | The Inkey List | Selfless by Hyram | The Inkey List develops and produces Selfless by Hyram as a joint venture from June 2021 until Yarbro takes full ownership in March 2024. |
| 2022 to present | Congo Brands | Prime Hydration | Congo Brands formulates Prime and manages its contract bottlers and distribution. |
| 2022 to present | Machu Picchu Foods | Feastables | Peruvian business press identifies Machu Picchu Foods as the maker of Feastables chocolate in June 2025; the company's own site does not name the client. |
| 2023 to 2024 | Refresco | Prime Hydration | Refresco sues Congo Brands and Prime Hydration in Delaware Chancery in July 2024 for at least 67.7 million dollars over a three year take or pay deal to bottle Prime Hydration in custom 16.9 ounce bottles at its Truesdale, Missouri plant, at least 18.5 million cases a year, alleging Congo refused a final test run after the line was finished in March 2024; Congo says the agreement terminated on November 15, 2023. Chancery dismisses for lack of equity jurisdiction on January 16, 2025 and transfers the case to Delaware Superior Court, which on August 28, 2025 dismisses the declaratory count but lets the breach of contract and promissory estoppel claims proceed. |
| 2023 to 2026 | Callaway Golf (Topgolf Callaway Brands) | Good Good Golf | Callaway makes co branded limited edition Good Good equipment from a January 4, 2023 deal until it ends the partnership on August 27, 2026 over the driver ad. |
| 2024 to present | Mornflake | Best Cereal | Mornflake manufactures Best in Crewe. |
| 2024 to present | Congo Brands | Lunchly | Congo Brands is reported to handle Lunchly's beverage component and logistics; the co packer for the kits is unconfirmed. |
| 2026 | ShipMonk | Dr. Squatch | ShipMonk lists Dr. Squatch as a fulfillment customer on its Fort Lauderdale facility page in 2026; the start date of the relationship is not stated. |
Retail placement
| Years | Brand | Retailer | Note |
|---|---|---|---|
| 2015 to 2020 | Target | Shane Dawson | Target carries Dawson's two Simon & Schuster books until removing them in late June 2020, reported by WWD alongside Morphe's pause on the Conspiracy collection. |
| 2017 to present | ColourPop | Sephora | Sephora announces ColourPop in August 2017 and stocks it from November 2017, the brand's first retail partner after three years online only. |
| 2018 to 2020 | Morphe | Jeffree Star | Morphe stocks Jeffree Star Cosmetics from 2018 and drops the brand in July 2020. |
| 2018 to 2020 | Jeffree Star Cosmetics | Morphe | Morphe stores carry Jeffree Star Cosmetics from 2018, about 22 percent of wholesale, until Morphe drops him in July 2020. |
| 2018 to present | Kylie Cosmetics | Ulta Beauty | Kylie Cosmetics launches in over 1,100 Ulta stores in November 2018. |
| 2018 to present | ColourPop | Ulta Beauty | ColourPop enters Ulta in 2018 according to brand president Vivian Weng. |
| 2019 to present | G Fuel | GameStop | G Fuel's 2026 store locator does not list GameStop among its retailers; the placement is unconfirmed in any retrieved source. |
| 2020 to present | One/Size | Sephora | One/Size launches as a Sephora exclusive online on July 17, 2020 and in 523 stores on July 30, 2020, and remains Sephora exclusive in the United States in 2025. |
| 2020 to present | Chamberlain Coffee | Amazon | Chamberlain Coffee sells on Amazon; not confirmed in a retrieved source. |
| 2020 to 2023 | Item Beauty | Ipsy | Item Beauty samples through Ipsy bags, the incubator's built in distribution. |
| 2021 to 2026 | Morphe | Target | Morphe sells through the Ulta Beauty at Target shop in shop, which ends in August 2026. |
| 2021 to 2023 | Item Beauty | Sephora | Item Beauty enters Sephora in summer 2021 and exits in January 2023. |
| 2021 to 2023 | Selfless by Hyram | Sephora | Sephora exclusive in nearly 700 stores from June 2021 until the January 2023 exit. |
| 2021 to present | First Media | Amazon | First Media sells So Yummy and Blossom branded products through Amazon and Target alongside its shoppable video. |
| 2021 to present | Forvr Mood | Sephora | Forvr Mood enters Sephora stores and online on July 22, 2021. |
| 2021 | Onnit | Amazon | Unilever's announcement lists Amazon among Onnit's retail channels at the time of sale. |
| 2022 to present | Prime Hydration | Target | Target announces a Prime distribution deal in March 2022. |
| 2022 to present | Prime Hydration | Walmart | Prime Hydration+ stick packs arrive first at Walmart in September 2022 at 8.98 dollars a box, with Vitamin Shoppe following; BevNET reports about 500,000 dollars of Walmart sales in the first week. Walmart also lists the bottles. |
| 2022 to present | Prime Hydration | Asda | Asda becomes Prime's first UK retailer in June 2022 and the site of the sellouts; Aldi, Sainsbury's and Spar follow within weeks, so the deal is first mover rather than exclusive. |
| 2022 to present | Prime Hydration | Aldi | Aldi UK lists Prime on December 29, 2022 at 1.99 pounds as a Special Buy. |
| 2022 to present | Prime Hydration | Kroger | Prime reaches about 20,000 US doors by late 2022 including Kroger. |
| 2022 to present | Prime Hydration | Amazon | Prime's ZERO Hydration line launches on Amazon US in December 2025. |
| 2022 to present | Feastables | Walmart | Walmart.com carries the MrBeast Bar at 2.98 dollars from the January 29, 2022 launch alongside feastables.com and Gopuff; store shelves follow in September 2022 with a vegan cookie at 4.48 dollars. |
| 2022 to present | Prime Hydration | 7-Eleven | Prime reaches convenience chains including 7-Eleven during its 2022 US rollout; not confirmed in a retrieved source. |
| 2022 to present | Feastables | Amazon | Feastables sells on Amazon alongside its own site; not confirmed in a retrieved source. |
| 2023 to present | Feastables | 7-Eleven | Feastables is on shelves in every 7-Eleven and Speedway from May 25, 2023, and its November 2025 sweepstakes rules list 7-Eleven, Speedway and Stripes as participating retailers. |
| 2023 to present | Feastables | Target | Feastables reaches Target and other mass retailers after the Walmart launch; the placement year is not confirmed in a retrieved source. |
| 2023 to present | Chamberlain Coffee | Target | Target carries Chamberlain Coffee; the year is not confirmed in a retrieved source. |
| 2023 to present | Chamberlain Coffee | Walmart | Chamberlain Coffee launches a four flavor canned oat and almond latte line as a Walmart exclusive in April 2023 at 2.98 dollars a can, in stores and on Walmart.com. |
| 2023 to present | Morphe | Ulta Beauty | Ulta and direct sales carry Morphe after the 2023 US store closures. |
| 2023 to present | ColourPop | Target | ColourPop enters every Target store in 2023 through the Ulta Beauty at Target shops; Target lists the brand online in 2026. |
| 2023 to present | XIX Vodka | Tesco | XIX holds a national Tesco listing; the start year is not confirmed in a retrieved source. |
| 2023 to present | Be Happy Snacks | Walmart | D'Amelio Foods launches Be Happy Snacks popcorn on October 26, 2023 exclusively at Walmart stores and Walmart.com at 3.98 dollars, with Albertsons banners added in June 2024. |
| 2023 to present | Happy Dad Hard Seltzer | 7-Eleven | Happy Dad reports Nielsen data placing it fourth in United States convenience store hard seltzer for the 13 weeks to September 6, 2025; the release does not name 7-Eleven and the placement rests on third party delivery listings. |
| 2023 | Lunar Beauty | Ulta Beauty | Ulta carries Lunar Beauty online in 2026 with about 20 products; the start year of the placement is not confirmed. |
| 2023 to present | Prime Hydration | Walgreens | Walgreens.com carries Prime Hydration bottles in at least five flavors as live product listings; the start date is not announced. |
| 2023 to present | Dude Perfect | Walmart | Dude Perfect launches a games and toys line, including its first board game, at the front of Walmart stores on October 21, 2023; the licensed manufacturer is not named in the announcement. |
| 2024 to present | Prime Hydration | Costco | Costco carries exclusive Prime flavors through 2026. |
| 2024 to present | Lunchly | Walmart | Lunchly launches in late September 2024 with Kroger and Albertsons named as first stockists and Walmart and Target announced to follow; Walmart.com lists ten Lunchly kits, snack kits and Lil Sammies frozen sandwiches at 2.96 to 6.84 dollars by 2026. The co packer is not identified. |
| 2024 to present | Chamberlain Coffee | Costco | Costco carries Chamberlain Coffee. |
| 2024 to present | Best Cereal | Tesco | Best launches exclusively at Tesco at 2 pounds a box. |
| 2024 to present | W | Walmart | W, co founded by Jake Paul and Geoffrey Woo with chief executive Woodie Hillyard, launches June 12, 2024 exclusively at Walmart and Walmart.com priced under 10 dollars an item after rolling onto shelves from early June. |
| 2024 to present | Feastables | Kroger | Feastables reaches grocery chains including Kroger after the 2024 relaunch; not confirmed in a retrieved source. |
| 2024 to present | Happy Dad Hard Seltzer | Walmart | Walmart.com lists Happy Dad hard seltzer packs, and the brand cites Nielsen four week data to February 7, 2026 showing 436,384 dollars of Walmart sales, up 15 percent on the year. |
| 2024 to present | Higround | Best Buy | Best Buy lists 31 Higround products including 100 Thieves Team Issue keyboards as live listings; the start date of the placement is not announced. |
| 2024 | Joyride Sweets | Target | Joyride's Ryan Trahan sour strips launch direct to consumer in February 2024 and reach Target shelves in June 2024. |
| 2025 | Jeffree Star Cosmetics | Ulta Beauty | A reported 2025 Ulta placement for Jeffree Star Cosmetics is unconfirmed. |
| 2025 to present | Tone | Target | Target introduces Tone in stores and on Target.com on July 7, 2025. |
| 2025 to 2026 | Good Good Golf | Dick's Sporting Goods and Golf Galaxy | Dick's and Golf Galaxy stock Good Good apparel and co branded equipment until pulling it on August 25, 2026. |
| 2025 to present | Jessie James Decker | Walmart | Decker's Just Feed Me cookware line sells in Walmart stores nationwide according to her August 2026 Nashville Lifestyles profile; the launch date is not confirmed. |
| 2026 to present | POV Beauty | Sephora | POV Beauty makes its retail debut at Sephora on September 3, 2026. |
| 2026 | Good Good Golf | Target | Target is among the retailers SGB reports pulling Good Good merchandise in the week of August 24, 2026; the start of the Target placement is not documented. |
Reference
Value moves, and it leaves a trailSix rungs from attention to a local economyThe MCN era and what replaced itWhere the rungs breakWhere the goods, jobs and events landWhat a city can captureThe manufacturing and retail rungs, edge by edgeConfidence, dates and sourcesIndex of nodesRead it whole
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