Upchurch

Method

Ryan Upchurch, born in Nashville and raised in Pegram in Cheatham County, goes viral on YouTube and Vine in 2014 as Upchurch the Redneck, gaining about half a million followers in four months, and converts the audience into an independent music catalog and merchandise business without a major label. His albums chart on Billboard from Heart of America in 2016 to Supernatural at number 6 on Top Country Albums in 2018 and Everlasting Country at number 61 on the Billboard 200 in 2020, with Son of the South selling 48,100 first week copies in 2017. In 2021 he founds Holler Boy Records with the distributor ONErpm, which goes inactive in late 2022 after its signee Chase Matthew moves to Warner Records Nashville. Merchandise and streaming revenue are not disclosed.

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The path: money and goods moving

• paid byYouTubeUpchurch's YouTube channel is the origin of his audience from 2014 and carries his music videos and comedy; revenue is not disclosed. (partly verified)2014 to present
• came out ofVineUpchurch's 2014 Vine and YouTube clips as Upchurch the Redneck build the audience that funds his independent catalog.2014
• ownsHoller Boy RecordsUpchurch founds Holler Boy Records with ONErpm in 2021; the label goes inactive in late 2022 after Chase Matthew signs with Warner Records Nashville.2021 to 2022