Goods · brand
Maverick by Logan Paul
Apparel brand, creator owned · Los Angeles
- Founded
- 2017
- Entered
- 2017
- Status 2026
- Active
- Metro
- Los Angeles
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source trade or financial press
Method
Maverick by Logan Paul launches in 2017 as the merchandise line that funded Paul's move from Vine fame into a business, drawing a naming dispute from an existing Maverick Apparel company that said the confusion hurt its sales. The line is the first rung on the chain that led to Prime in 2022 and Lunchly in 2024. Revenue figures are reported and unconfirmed.
People: Logan Paul
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The path: money and goods moving
- owned byLogan PaulMaverick Media files the Maverick by Logan Paul clothing trademark on July 12, 2017; New York's Maverick Apparel sends a cease and desist on January 4, 2018 claiming confusion hurt its sales.2017 to present
- spawnedPrime HydrationThe merchandise business and audience built under Maverick lead to Prime; a narrative link rather than a corporate one. (partly verified)2022