Intermediaries · agency
Obviously
Influencer marketing agency, WPP subsidiary · New York
- Founded
- 2014
- Entered
- 2014
- Status 2026
- Acquired
- Metro
- New York
- Embeddedness
- 1 connections
- Confidence
- verified · strongest source primary or company
Method
Mae Karwowski and Maxime Domain found Obviously in New York in 2014 as a technology enabled creator marketing agency paid campaign fees by brands including Google, Ford, Ulta Beauty and Amazon, with offices in San Francisco and Paris and nearly 100 staff. Adweek ranks it the second fastest growing influencer marketing agency in the US in 2019. WPP acquires the firm on March 27, 2023 for undisclosed terms and places it inside VMLY&R, a week after buying the UK agency Goat.
People: Mae Karwowski, Maxime Domain
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The path: money and goods moving
- acquired byWPPWPP acquires Obviously on March 27, 2023 for undisclosed terms and places it within VMLY&R.2023
Sources (primary or company): wpp.com