Atmosphere
Out of home streaming platform licensing creator video to venues · Austin, Austin
- Founded
- 2019
- Entered
- 2019
- Status 2026
- Active
- Metro
- Austin
- Embeddedness
- 3 connections
- Confidence
- verified · strongest source primary or company
Method
Atmosphere is incubated inside Chive Media Group as Chive TV and spins out in 2019 as Rarified Atmosphere, Inc. under Leo Resig as CEO and John Resig as president, giving bars, gyms and waiting rooms free Apple TV boxes loaded with ad supported channels of short form video. It raises an $18 million Series A, a $25 million Series B in April 2021 at a $275 million valuation, $80 million plus $20 million of debt led by Sageview Capital announced January 4, 2022, and a Series D in February 2023 at a reported $1 billion valuation. Its channels license creator and rights holder content including a TikTok channel announced January 2022, Red Bull TV and X Games, reaching about 60,000 venues. On June 3, 2024 it notifies Texas of 106 layoffs at the Austin office as place based advertising loses budget to retail media, the rung under strain.
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The path: money and goods moving
- came out oftheCHIVE (Chive Media Group)Chive Media Group incubates Chive TV and spins it out as Atmosphere in 2019 under the Resig brothers.2019
- licensed fromTikTokAtmosphere announces a TikTok channel partnership in January 2022 bringing creator clips to its venue screens.2022
- licensed fromRed BullRed Bull TV is a partner channel on Atmosphere's venue platform.2022 to present