Intermediaries · tool or rail
YouTube BrandConnect
YouTube's in house brand deal program · San Francisco Bay Area
- Founded
- 2020
- Entered
- 2020
- Status 2026
- Active
- Metro
- San Francisco Bay Area
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source trade or financial press
Method
YouTube BrandConnect is the June 2020 rebrand of FameBit into a full service matchmaking unit inside YouTube, paid by brands for campaigns and measured through Google Ads. Google layoffs in 2023 cut the influencer marketing team and the full service model is judged too resource intensive, so YouTube pivots back toward self serve tools, and in March 2025 relaunches BrandConnect as a hub integrated with Google Ads accounts and measurement for both long form and Shorts. The 2023 cuts are the rung that ends the white glove version.
People: Lori Sobel
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The path: money and goods moving
- came out ofFameBitFameBit is renamed YouTube BrandConnect on June 16, 2020 and its self serve marketplace is shut.2020
- came out ofYouTubeYouTube relaunches BrandConnect in March 2025 as a self serve hub tied to Google Ads after the 2023 cuts to its full service team.2025
Sources (trade or financial press): tubefilter.com · en.wikipedia.org