Target

Method

Target, headquartered in Minneapolis, announces a Prime Hydration distribution deal in March 2022, carries ColourPop, Chamberlain Coffee and Morphe, and hosted the Ulta Beauty at Target shop in shop from 2021 until the two companies agreed in August 2025 to end it in August 2026. Target is the second national shelf most creator brands chase after Walmart.

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The path: money and goods moving

• stocked byShane DawsonTarget carries Dawson's two Simon & Schuster books until removing them in late June 2020, reported by WWD alongside Morphe's pause on the Conspiracy collection.2015 to 2020
• stocksMorpheMorphe sells through the Ulta Beauty at Target shop in shop, which ends in August 2026. (partly verified)2021 to 2026
• stocksPrime HydrationTarget announces a Prime distribution deal in March 2022.2022 to present
• stocksFeastablesFeastables reaches Target and other mass retailers after the Walmart launch; the placement year is not confirmed in a retrieved source. (partly verified)2023 to present
• stocksChamberlain CoffeeTarget carries Chamberlain Coffee; the year is not confirmed in a retrieved source. (partly verified)2023 to present
• stocksColourPopColourPop enters every Target store in 2023 through the Ulta Beauty at Target shops; Target lists the brand online in 2026. (partly verified)2023 to present
• stocksJoyride SweetsJoyride's Ryan Trahan sour strips launch direct to consumer in February 2024 and reach Target shelves in June 2024.2024
• stocksToneTarget introduces Tone in stores and on Target.com on July 7, 2025.2025 to present
• stocksGood Good GolfTarget is among the retailers SGB reports pulling Good Good merchandise in the week of August 24, 2026; the start of the Target placement is not documented. (partly verified)2026

Representation, events, tools

• hostsUlta BeautyThe Ulta Beauty at Target shop in shop runs from 2021 until August 2026.2021 to 2026