Goods · manufacturer
Seed Beauty
Vertically integrated beauty manufacturer, Oxnard California · Los Angeles
- Founded
- 2014
- Entered
- 2014
- Status 2026
- Active
- Metro
- Los Angeles
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source primary or company
Method
Seed Beauty is founded by siblings Laura and John Nelson in Oxnard, California, and develops, manufactures and ships beauty products from its own plant, launching ColourPop in 2014 and manufacturing Kylie Cosmetics from 2015 and KKW Beauty from 2017. It sues Coty and Kylie Cosmetics in 2020 over trade secrets after Coty's purchase and later drops the case. Seed is the proof that a fast manufacturer near Los Angeles can turn a social following into a shelf product in months, and its Oxnard plant is where the beauty jobs from that model land.
People: Laura Nelson, John Nelson
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The path: money and goods moving
- makesColourPopSeed Beauty makes ColourPop at Spatz Labs in Oxnard, the family contract manufacturer that now produces only for Seed's brands.2014 to present
- makesKylie CosmeticsSeed Beauty manufactures Kylie Cosmetics from the November 2015 Lip Kit launch through the Coty deal.2015 to 2019