Creator Economy MapThe Music Cities™ and BusinessFlare® · 2005 to 2026
Intermediaries · media company

Unwell

Creator owned podcast and media network, Alex Cooper · Los Angeles

Founded
2023
Entered
2023
Status 2026
Active
Metro
Los Angeles
Embeddedness
4 connections
Confidence
verified · strongest source trade or financial press

Method

Alex Cooper and Matt Kaplan found Unwell in August 2023 to build shows for Gen Z audiences around Call Her Daddy, hosting new podcasters, a creative agency and the Unwell Winter Games series. In August 2024 SiriusXM signs a three year deal reported at 125 million dollars that moves Call Her Daddy from Spotify and gives SiriusXM ad sales for the network. In August 2026 Patrick Whitesell's WTSL invests an undisclosed sum at a 500 million dollar valuation; Cooper says seventy million women a month reach Unwell content.

People: Alex Cooper, Matt Kaplan

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The path: money and goods moving

  • owned byAlex CooperAlex Cooper co founds and owns Unwell with Matt Kaplan.2023 to present
  • spawnedAlix EarleHot Mess with Alix Earle launches on the Unwell Network in September 2023.2023 to present
  • came out ofBarstool SportsAlex Cooper, developed at Barstool, founds Unwell in August 2023.2023
  • licensed fromSiriusXMSiriusXM announces a multi year deal with Alex Cooper and the Unwell Network on August 20, 2024 covering distribution and exclusive audio and video ad sales, with new content from 2025; the 125 million dollar figure is reported, not disclosed.2024 to present
Sources (trade or financial press): tubefilter.com · forbes.com · en.wikipedia.org