Capital · investor
Imaginary Ventures
Consumer brand venture firm, Reale Actives partner · New York, New York
- Founded
- 2017
- Entered
- 2017
- Status 2026
- Active
- Metro
- New York
- Embeddedness
- 1 connections
- Confidence
- verified · strongest source trade or financial press
Method
Imaginary Ventures is the New York consumer venture firm of Natalie Massenet and Nick Brown that develops and backs Alix Earle's Reale Actives skincare brand, launched in March 2026 with a chief executive recruited from Kiehl's. It is the institutional partner that converts Earle's audience into an owned product line, the same role Congo Brands or Seed Beauty play elsewhere on the map. The size of its stake is not disclosed.
People: Natalie Massenet, Nick Brown
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The path: money and goods moving
- invested inReale ActivesReale Actives is developed with Imaginary Ventures ahead of its March 2026 launch; the stake is undisclosed. (partly verified)2026 to present
Sources (trade or financial press): fortune.com