Feastables

Method

Jimmy Donaldson incorporates Feastables on July 8, 2021 and launches MrBeast Bar chocolate in January 2022 with Walmart as first retailer, selling about 10 million dollars in the first months. The bars are manufactured in Peru by Machu Picchu Foods SAC. Distribution reaches 7-Eleven and Speedway in May 2023, the UK in July 2023, Canada in April 2024 and India in November 2024. A February 2024 relaunch replaces the logo and formulation and drops the MrBeast Bar name. Gross revenue is a reported 251 million dollars with 20 million profit in 2024, making Feastables the profitable division inside a Beast Industries that lost about 80 million on content the same year. Alexandre Zigliara, formerly of Mondelez and Coca-Cola, is chief executive, and chef Nick DiGiovanni becomes a brand partner in July 2025.

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The path: money and goods moving

• owned byMrBeast (Jimmy Donaldson)Feastables launches chocolate bars in January 2022 with about $10 million in early sales.2022 to present
• backed byBeast IndustriesFeastables sits inside Beast Industries and is its profitable division with a reported 20 million dollars of 2024 profit.2022 to present
• made byMachu Picchu FoodsPeruvian business press identifies Machu Picchu Foods as the maker of Feastables chocolate in June 2025; the company's own site does not name the client.2022 to present
• stocked byWalmartWalmart.com carries the MrBeast Bar at 2.98 dollars from the January 29, 2022 launch alongside feastables.com and Gopuff; store shelves follow in September 2022 with a vegan cookie at 4.48 dollars.2022 to present
• stocked byAmazonFeastables sells on Amazon alongside its own site; not confirmed in a retrieved source. (partly verified)2022 to present
• stocked by7-ElevenFeastables is on shelves in every 7-Eleven and Speedway from May 25, 2023, and its November 2025 sweepstakes rules list 7-Eleven, Speedway and Stripes as participating retailers.2023 to present
• stocked byTargetFeastables reaches Target and other mass retailers after the Walmart launch; the placement year is not confirmed in a retrieved source. (partly verified)2023 to present
• licensed toLunchlyEach Lunchly kit ships with a Feastables bar.2024 to present
• stocked byKrogerFeastables reaches grocery chains including Kroger after the 2024 relaunch; not confirmed in a retrieved source. (unverified)2024 to present

Representation, events, tools

• represented byNightNight co creates and manages the Feastables chocolate brand from its January 2022 launch until the 2024 split, with Duchscher on the board from 2021.2022 to 2024
• runs onShopifyFeastables runs its direct to consumer store on Shopify. (partly verified)2022 to present