Fullscreen

Method

George Strompolos leaves the YouTube Partner Program team he helped build and founds Fullscreen in Los Angeles in January 2011 as a network that pairs ad share with software for channel management. The Chernin Group invests in May 2011, and in the autumn of 2014 Chernin's Otter Media joint venture with AT&T takes control; the same year Fullscreen buys Rooster Teeth and ScrewAttack. The roster includes Grace Helbig, the Fine Brothers and Tyler Oakley. A subscription app launched in 2016 closes in January 2018, Otter Media absorbs the remaining equity and Strompolos steps back in September 2018. Machinima's partners are handed to Fullscreen in January 2019, then WarnerMedia's November 2020 layoffs remove most of the team and end Fullscreen as an operating company; the brand disappears from AT&T's portfolio over the following year. The rung that breaks is ownership by a telecom that does not want an MCN.

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The path: money and goods moving

• backed byThe Chernin GroupPeter Chernin is an adviser and investor in Fullscreen from its 2011 founding and takes control through Otter Media in September 2014 at a reported valuation of about 300 million dollars.2011
• came out ofYouTubeGeorge Strompolos leaves YouTube's Partner Program team to found Fullscreen in January 2011.2011
• acquired byOtter MediaOtter Media takes control of Fullscreen in the autumn of 2014 in a deal reported at 200 million to 300 million dollars and completes the buyout in 2018.2014 to 2018
• acquiredRooster TeethFullscreen buys Rooster Teeth in November 2014 for an undisclosed sum.2014
• came out ofMachinimaMachinima's partner contracts and creator team are transferred to Fullscreen in January 2019 as the network is closed.2019

Influence

• influencedDropoutDropout's paid subscription follows Fullscreen's failed 2016 to 2018 subscription app and succeeds where it did not; the comparison is the press's, not Reich's. (unverified)2018

Representation, events, tools

• representsFine Brothers (React Media)The Fine Brothers move from Revision3 to Fullscreen in December 2013.2013 to 2021
• representsGrace HelbigGrace Helbig signs with Fullscreen in April 2014 and leaves for Studio71 in November 2017.2014 to 2017