Hearst

Method

Hearst buys 25 percent of AwesomenessTV from DreamWorks Animation in December 2014 for 81.25 million dollars, valuing it at 325 million dollars, and in April 2016 forms a joint venture with Verizon that buys Complex Networks. It also invests in Beautycon during the same period. Both AwesomenessTV and Complex are sold on within five years at lower valuations. Hearst keeps the practice of taking minority stakes in youth media rather than operating it.

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The path: money and goods moving

• invested inAwesomenessTVHearst buys 25 percent of AwesomenessTV for 81.25 million dollars in December 2014.2014
• invested inBeautyconHearst is a pre Series A backer of Beautycon Media alongside Bethany Mota; the amount is not disclosed. (partly verified)2014
• invested inComplex NetworksHearst co owns Complex with Verizon from 2016 to 2021.2016 to 2021
• acquiredComplex NetworksHearst co owns Complex through the Verizon joint venture from April 2016 until the 2021 sale to BuzzFeed.2016 to 2021
• acquiredClevverHearst Magazines buys Clevver's channels in February 2019 after Defy's collapse.2019