Intermediaries · tool or railpartly verified
Mavrck
Influencer marketing platform, merged into Later · Boston
- Founded
- 2014 to 2023
- Entered
- 2014
- Status 2026
- Rebranded
- Metro
- Boston
- Embeddedness
- 2 connections
- Confidence
- partial · strongest source other web
Method
Lyle Stevens and Sean Naegeli found Mavrck in Boston in 2014 as subscription software for enterprise brands to recruit, manage and pay creators and brand ambassadors. Summit Partners invests 120 million dollars in December 2021 and a further 135 million in April 2022, part of which funds the acquisition of the Vancouver scheduling company Later on April 29, 2022. The combined business drops the Mavrck name in 2023 and operates as Later. The 2023 date for the rename is not confirmed.
People: Lyle Stevens, Sean Naegeli
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The path: money and goods moving
- backed bySummit PartnersSummit Partners invests 120 million dollars in Mavrck in December 2021 and 135 million dollars in April 2022.2021 to 2022
- acquiredLaterMavrck acquires Later on April 29, 2022 using part of the Summit round; the combined company later adopts the Later name.2022
Sources (other web): betakit.com · mrweb.com