Goods · brand
POV Beauty
Cosmetics, creator co founded · Boston
- Founded
- 2025
- Entered
- 2025
- Status 2026
- Active
- Metro
- Boston
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source primary or company
Method
Mikayla Nogueira and chief executive Ani Hadjinian launch POV Beauty, formally Point of View, on March 26, 2025 from Boston with five skincare products sold only on its own site, and the company reports 1 million dollars of sales in seven minutes and a sellout of the first run. It is her first owned product after five years of paid reviews, is backed by Imaginary Ventures, adds makeup in November 2025 and enters Sephora on September 3, 2026, its first retail placement. Sales figures are company claims rather than filings.
People: Mikayla Nogueira, Ani Hadjinian
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The path: money and goods moving
- owned byMikayla NogueiraPOV Beauty launches direct to consumer on March 26, 2025 with a reported 1 million dollars of sales in seven minutes and reaches Sephora in September 2026.2025 to present
- stocked bySephoraPOV Beauty makes its retail debut at Sephora on September 3, 2026.2026 to present