SiriusXM
Satellite radio and podcast company · New York
- Founded
- 2008
- Entered
- 2008
- Status 2026
- Active
- Metro
- New York
- Embeddedness
- 6 connections
- Confidence
- verified · strongest source primary or company
Method
SiriusXM becomes the deepest pocket for creator audio after Spotify pulls back. It buys Stitcher from Scripps in October 2020, 99% Invisible in April 2021, and Conan O'Brien's Team Coco digital assets in May 2022 for a reported 150 million dollars. On January 29, 2024 it signs SmartLess away from Amazon in a multi year deal reported at more than 100 million dollars. On August 20, 2024 it signs Alex Cooper's Call Her Daddy and the Unwell Network to a multi year agreement for exclusive distribution and audio and video ad sales, with exclusive content starting in 2025; the release gives no figure and the 125 million dollar, three year value is reported. Its Crooked Media involvement is unconfirmed. The pattern is licensing rather than ownership: the creator keeps the IP and SiriusXM buys exclusive distribution and advertising.
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The path: money and goods moving
- licensed toYMH StudiosSiriusXM folds YMH Studios operations under Stitcher on December 20, 2021 with SXM Media holding exclusive global ad sales.2021 to present
- licensed toCrooked MediaSiriusXM takes exclusive global ad sales for Crooked Media's podcasts under a multi year deal signed in March 2022.2022 to present
- acquiredTeam CocoSiriusXM announces the acquisition of Team Coco on May 23, 2022 for a price reported at 150 million dollars; the release does not disclose it.2022
- licensed toUnwellSiriusXM announces a multi year deal with Alex Cooper and the Unwell Network on August 20, 2024 covering distribution and exclusive audio and video ad sales, with new content from 2025; the 125 million dollar figure is reported, not disclosed.2024 to present
- licensed toCall Her DaddySiriusXM signs Call Her Daddy and Unwell Network on August 20, 2024 to a multi year distribution and advertising deal reported at 125 million dollars, taking the show from Spotify with exclusive content from 2025.2024 to present
- licensed fromAlex CooperSiriusXM signs Alex Cooper on August 20, 2024 to a multi year deal reported at 125 million dollars, with exclusive content starting in 2025.2025 to present