Creator Economy MapThe Music Cities™ and BusinessFlare® · 2005 to 2026
Goods · brand

Jeffree Star Cosmetics

Cosmetics brand, creator owned, direct to consumer · Los Angeles

Founded
2014
Entered
2014
Status 2026
Active
Metro
Los Angeles
Embeddedness
6 connections
Confidence
verified · strongest source trade or financial press

Method

Jeffree Star founds Jeffree Star Cosmetics in November 2014 with his remaining savings after his music career ended, launching velour liquid lipsticks online and adding palettes, clothing and accessories. Morphe carries the line from 2018 including a first East Coast store at Garden State Plaza in August 2018, and the November 2019 Conspiracy collection with Shane Dawson is reported to have sold about 35 million dollars at launch. Morphe drops him in July 2020, costing about 22 percent of wholesale sales, and the brand returns to direct sales plus Beautylish and international retailers. Star moves to Wyoming in 2021 and opens Scorpio Logistics in Casper while the Chatsworth warehouse he shares with Killer Merch employs about 125 people. The Conspiracy figure and 2024 to 2026 performance are reported rather than confirmed.

People: Jeffree Star

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The path: money and goods moving

  • owned byJeffree StarStar founds the brand in November 2014 with his remaining savings and opens its first retail store, selling makeup and yak meat, in Casper, Wyoming in July 2023.2014 to present
  • made byKiller MerchKiller Merch's Chatsworth warehouses house and fulfill Jeffree Star Cosmetics with about 125 staff.2014 to present
  • stocked byMorpheMorphe stores carry Jeffree Star Cosmetics from 2018, about 22 percent of wholesale, until Morphe drops him in July 2020.2018 to 2020
  • licensed fromShane DawsonThe Conspiracy collection with Shane Dawson launches in November 2019 with reported launch sales of about 35 million dollars. (partly verified)2019
  • spawnedScorpio LogisticsStar opens Scorpio Logistics in Casper, Wyoming after moving from Los Angeles in 2021.2021
  • stocked byUlta BeautyA reported 2025 Ulta placement for Jeffree Star Cosmetics is unconfirmed. (unverified)2025
Sources (trade or financial press): en.wikipedia.org · glossy.co · en.wikipedia.org