New York

New York holds the buyers rather than the creators: Coty, SiriusXM, Hearst, Verizon, Tiger Global, Thrive, Vox Media and Trusted Media Brands write the checks, and BuzzFeed, Complex, Group Nine and Barstool in its Chernin years are built here. YouTube Space New York occupied 20,000 square feet of Chelsea Market from 2014 to 2021.

Open in the map How the metros compare

55 nodes

• 2005Dave PortnoyBarstool Sports founder, pizza reviewerAttention
• 2009Marques Brownlee (MKBHD)Tech reviewer, studio ownerAttention
• 2010Casey NeistatFilmmaker, vlogger, app founderAttention
• 2012VineSix second looping video platform, Twitter ownedAttention · closed
• 2014BemeVideo sharing app and news studio, Casey Neistat co foundedAttention · closed
• 2020ByteSix second video app, Vine successorAttention · closed
• 2005Complex NetworksYouth culture media company, ComplexConIntermediaries
• 2005Vice MediaYouth media companyIntermediaries · closed
• 2006BuzzFeedDigital media companyIntermediaries
• 2009KickstarterCrowdfunding railIntermediaries
• 2010Digital Brand Architects (DBA)Creator management company, UTA subsidiaryIntermediaries
• 2012First We Feast (Hot Ones)Food video studio, Hot OnesIntermediaries
• 2012Frederator NetworksAnimation multi channel networkIntermediaries
• 2013TeachableOnline course platform, Hotmart ownedIntermediaries
• 2014Gimlet MediaNarrative podcast studioIntermediaries · closed
• 2014ObviouslyInfluencer marketing agency, WPP subsidiaryIntermediaries
• 2014Team WhistleSports creator network and media companyIntermediaries
• 2014The DodoAnimal video publisherIntermediaries
• 2015Spotify for Creators (Anchor)Podcast hosting and monetization rail, formerly AnchorIntermediaries
• 2016Group Nine MediaDigital publisher holding companyIntermediaries
• 2016WhalarCreator and social agency, Accenture subsidiaryIntermediaries
• 2019NGL CollectiveLatino digital media company, John Leguizamo and David ChitelIntermediaries
• 2019NebulaCreator owned subscription video platformIntermediaries
• 2021WhopDigital product and community marketplaceIntermediaries
• 2023LFM ManagementStreamer management company, absorbed by NightIntermediaries
• 2026Versant Media GroupCable network spin off from ComcastIntermediaries
• 2005CeraVeSkincare brand, L'Oréal, New YorkGoods
• 2005CoverGirlCosmetics brand, CotyGoods
• 2005MaybellineMass cosmetics brand, L'Oréal, New YorkGoods
• 2009FanDuelSports betting operator, creator sponsorGoods
• 2012G FuelGaming energy drink, Gamma Labs, Long Island New YorkGoods
• 2013Bethany Mota for AéropostaleLicensed apparel line at Aéropostale, early creator retailGoods · closed
• 2015QuiddDigital collectibles appGoods
• 2014YouTube Space New YorkFree production studio for creators, Chelsea MarketPlaces · closed
• 2005Coty Inc.Beauty conglomerate, Kylie Cosmetics majority ownerCapital
• 2005Fortress Investment GroupCredit investor, owner of ViceCapital
• 2005HearstMedia conglomerate, digital minority investorCapital
• 2005IACInternet holding companyCapital
• 2005Insight PartnersGrowth equity firmCapital
• 2005PepsiCoBeverage company, distributor and minority investor in CelsiusCapital
• 2005Tiger Global ManagementHedge fund and growth investorCapital
• 2005Trusted Media BrandsReader's Digest parent, Jukin ownerCapital
• 2005VerizonTelecom, go90 era digital media investorCapital
• 2005Vox MediaDigital publisher, Group Nine acquirerCapital
• 2007Stadiumred GroupMarketing holding companyCapital
• 2008SiriusXMSatellite radio and podcast companyCapital
• 2009Thrive CapitalVenture capital firm, Patreon Series B leadCapital
• 2015CuriosityStreamDocumentary streaming serviceCapital
• 2017Imaginary VenturesConsumer brand venture firm, Reale Actives partnerCapital
• 2018WonderFood delivery company, Marc LoreCapital
• 2019Paramount SkydanceMedia conglomerate, Viacom successorCapital
• 2021Highmount CapitalPrivate investment firm, Dude Perfect backerCapital
• 2022DuettiCatalog buyer and financing platform for independent artistsCapital
• 2022Warner Bros. DiscoveryMedia conglomerate, inherited Rooster Teeth and MachinimaCapital
• 2023Jefferies and CerberusLender group that bought Forma Brands out of bankruptcyCapital