Dallas Fort Worth
Dallas Fort Worth is the headquarters and operating system side of the creator economy. Frisco and Dallas combine creator led sports entertainment, esports, retail, telecom, e commerce and corporate operations: Dude Perfect's headquarters, Complexity and GameSquare at The Star in Frisco, Esports Stadium Arlington, Envy's Victory Park base, AT&T's headquarters that funded Otter Media, LTK, 7-Eleven, GameStop, the Good Good Golf crew in Prosper and Preston's TBNR production company. The local value lies less in a single viral channel than in headquarters functions, production facilities, commerce platforms, logistics and the businesses that can scale a creator brand into an employer. The map keeps each node's exact city.
Open in the map How the metros compare
27 nodes
- 2005Complexity GamingEsports organizationAttention
- 2006OpTic GamingEsports organizationAttention
- 2007Envy GamingEsports organizationAttention
- 2009Dude PerfectSports entertainment groupAttention
- 2010Preston Arsement (PrestonPlayz)Gaming and family creator, TBNR founderAttention
- 2017Dallas FuelOverwatch League franchise, folded 2023, revived 2025Attention
- 2020Good Good GolfYouTube golf crew turned apparel, equipment and events companyAttention
- 2010TBNR (TBNR Productions)Creator owned production company, 16 channels, in house brand dealsIntermediaries
- 2011LTK (rewardStyle)Creator affiliate commerce platformIntermediaries
- 2005WingstopRestaurant chain, esports sponsorGoods
- 20057-ElevenConvenience chain, Irving TexasPlaces
- 2005GameStopVideo game retailer, Grapevine TexasPlaces
- 2005Northern Texas PGAPGA section and junior tour operator headquartered at PGA FriscoPlaces
- 2009AT&T StadiumCowboys stadium, creator boxing venuePlaces
- 2015Night Media, Dallas origin officeTalent management headquarters, MrBeast's first managerPlaces
- 2016The Star in FriscoDallas Cowboys headquarters campus and creator economy office clusterPlaces
- 2018Esports Stadium ArlingtonCity owned esports arena, 100,000 square feet, 2,500 seatsPlaces
- 2019Complexity Esports Center at The Star (GameStop Performance Center, later Legion by Lenovo Esports Center)Esports training headquarters, naming rights sponsoredPlaces
- 2019Dude Perfect arena tours (Pound It Noggin, Hero, Squad Games)Creator arena touring businessPlaces
- 2019Envy Gaming headquarters, Victory ParkEsports training facility and headquarters sublease, 20,872 square feetPlaces
- 2022Dude Perfect World headquarters and entertainment destination (plan)Planned 100 million dollar creator theme park and headquarters, replaced by a smaller HQPlaces
- 2025Dude Perfect HQ, FriscoHeadquarters and studio, DPHQ3Places
- 2025Envy Gaming Performance Lab, FairviewEsports training and wellness lab, rental modelPlaces
- 2005AT&TTelecom, Otter Media joint venture partner then ownerCapital
- 2009Dallas Cowboys (Jerry Jones)NFL franchise, esports ownerCapital
- 2017Hersh Interactive Group (Ken Hersh)Family office esports investorCapital
- 2020GameSquare HoldingsGaming and esports holding company, FriscoCapital