28 metros
Every node sits in the metro where its headquarters, plant, store or event physically is, which is often not where the creator lives. Each metro page lists what it holds by layer.
Los Angeles
Los Angeles is where the creator economy's intermediaries concentrate: Maker, Fullscreen, Machinima, StyleHaul and Collective Digital Studio all form and are ab…
Outside the United States
Foreign capital and events that shape the US creator economy: ProSiebenSat.1 in Munich, RTL in Luxembourg, L'Oreal and Publicis in Paris, Unilever and Informa i…
New York
New York holds the buyers rather than the creators: Coty, SiriusXM, Hearst, Verizon, Tiger Global, Thrive, Vox Media and Trusted Media Brands write the checks, …
San Francisco Bay Area
The Bay Area supplies the rails: YouTube in San Bruno, Twitch at 350 Bush Street, Patreon, Substack and Clubhouse in San Francisco, Google and Andreessen Horowi…
Austin
Austin is a creator media and live format cluster with a rebuilding question. Its assets are independent studios, podcasting, comedy, gaming, SXSW scale conveni…
South Florida
South Florida is a creator to consumer goods corridor rather than a single creator district. Miami supplies founder migration, media, finance and attention; Bro…
Nashville
Nashville is the creator economy's rights and production city. Its comparative advantage is not influencer presence but the infrastructure that turns creative w…
Dallas Fort Worth
Dallas Fort Worth is the headquarters and operating system side of the creator economy. Frisco and Dallas combine creator led sports entertainment, esports, ret…
Seattle
Seattle is where Amazon and Microsoft decide creator platform fates: Amazon paid 970 million dollars for Twitch in 2014 and about 300 million dollars for Wonder…
Chicago
Chicago is home to Cameo, founded in March 2017 and valued at 1 billion dollars by SoftBank in 2021 before shrinking to 33 staff by July 2023, to Sprout Social,…
Greenville, NC
Greenville, a city of about 90,000 in eastern North Carolina, is the headquarters of Beast Industries, where MrBeast's studios, Feastables and Beast Games teams…
Las Vegas
Las Vegas is the base of Influential, the creator marketing platform Publicis bought in 2024 for a reported 500 million dollars, the current site of ComplexCon …
Boston
Boston is where Dave Portnoy started Barstool Sports as a free newspaper in 2003 before The Chernin Group moved it to New York in 2016, and it holds one of Slow…
Orlando
Orlando hosted Playlist Live from March 2011, the East Coast creator convention that peaked above 13,000 attendees in 2020 and ended after its 2022 edition when…
Atlanta
Atlanta is the origin of the AMP collective around Kai Cenat and the listed home of Bitmine, whose 200 million dollar investment in Beast Industries in January …
Louisville
Louisville is where Congo Brands turns creator names into beverage companies: Alani Nu with Katy Hearn from 2018, sold to Celsius for 1.8 billion dollars in 202…
Puerto Rico
Logan Paul and Jake Paul base themselves in Dorado and San Juan, Puerto Rico, where Act 60 tax incentives apply, and Most Valuable Promotions is founded in San …
San Diego
San Diego Convention Center is the main North American home of TwitchCon, hosting it repeatedly since 2016 including the 2024 edition with 23,000 attendees and …
Tampa
Tampa appears through Florida based creators and sports media rather than through an acquirer or venue in this cluster. No capital or places node in this file i…
Philadelphia
Philadelphia is the headquarters of Comcast, which put 400 million dollars into BuzzFeed in 2015 and 2016 and completed the Versant cable spin off in January 20…
Detroit
Detroit is on the map through Dan Gilbert, the Cleveland Cavaliers owner and Detroit developer whose November 2017 investment seeded 100 Thieves, and through au…
Minneapolis
Minneapolis is the headquarters of Target, the retailer that carries creator brands mapped by the goods cluster. No capital or places node in this cluster is an…
US, location not documented
United States companies whose headquarters city is not confirmed in a retrieved source. They sit here rather than at a guessed location until a source places th…
Houston
Houston appears on the map through individual creators and podcast studios rather than through a headquartered creator company or acquirer. No capital or places…
Phoenix
Phoenix holds the manufacturing plant that Vital Pharmaceuticals opened in 2019 to make Bang Energy, the creator marketed drink that went bankrupt in October 20…
Portland
Portland appears through apparel and footwear brands and the creators they sponsor rather than through an acquirer or venue in this cluster. No capital or place…
Raleigh
Raleigh is the state capital and research hub nearest to Greenville, North Carolina, and the metro where Beast Industries' logistics and hiring spill over as th…
Columbus
Columbus appears through retail and logistics companies that carry creator goods rather than through an acquirer or venue in this cluster. No capital or places …