Louisville

Louisville is where Congo Brands turns creator names into beverage companies: Alani Nu with Katy Hearn from 2018, sold to Celsius for 1.8 billion dollars in 2025, and Prime with Logan Paul and KSI from January 2022, which reached a reported 1.2 billion dollars of sales in 2023 before falling. The jobs are in brand management, logistics and co packing coordination rather than in a bottling plant of Congo's own.

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4 nodes

• 2016Congo BrandsBeverage brand operator and manufacturer, LouisvilleGoods
• 2018Alani NuEnergy drink and supplement brand, fitness creator foundedGoods
• 2022Prime HydrationBeverage brand, creator co owned, operated by Congo BrandsGoods
• 2005Sazerac CompanySpirits company, Buffalo Trace and BuzzBallz owner, SipMargs investor and distributorCapital